In 1982, Dr. Moine and John Herd wrote the first book on neuro-linguistic programming (NLP) applied to sales and marketing. This book, Modern Persuasion Strategies, published by Prentice-Hall in 1983, went on to become a business best-seller in more than one dozen countries. Donald was a student at the University of California at Santa Cruz when fellow student Richard Bandler and professor John Grinder originally developed NLP.